★ patronize【(vt) (芸術などを)後援する;(店などを)ひいきにする;恩着せがましくする】

* patron (n):後援者,保護者;(商店などの)ひいき客;7
* patronage (n):後援,保護;(商店などの)ひいき;任命権
* patronizing (adj.):愛顧する;恩人ぶった;横柄な
* patoronize a singer 歌手を後援する
* patron saint 守護聖人


He liked to patronize coloured people and treated them as equals, because he was quite sure that they were not.

A child wants, as soon as possible, to learn to behave like a grown-up person. Therefore a book for children ought never to display a patronizing pleasure in childish ways.
 出典:ラッセル『教育論』第三部 知性の教育 第15章「14歳以前のカリキュラム


After the economic bubble burst, many backers stopped patronizing cultural centers.
 出典:『究極の英単語 v.4 - 超上級の3000語』p.263

I won't patronize this shop any more ; the assistants are so rude.
 出典:Longman Dictionary of Contemporary English, new ed.

If someone patronizes you, they speak or behave towards you in a way which seems friendly, but which shows that they think they are superior to you in some way.
 出典:Collins COBUILD English Dictionary for Advanced Learners, new ed.