Throughout recent years, a vast amount of money and time and brains has been employed in overcoming sales resistance, i.e. in inducing unoffending persons to waste their money in purchasing objects which they had no desire to possess. It is characteristic of our age that this sort of thing is considered meritorious.
Source: On sales resistance (written in June 22, 1932 and pub. in Mortals and Others, v.1, 1975
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