It is through the potency of iteration that the holders of power acquire their capacity of influencing belief.
「こ Source： Bertrand Russell: Power, 1938.
More info.：https://russell-j.com/beginner/POWER09_080.HTM
There are two opposite effects that can result from saying the same thing repeatedly. For people who feel trust or affection toward the speaker, repetition tends to reinforce sympathy and agreement. On the other hand, for those who have no particular feelings for the speaker, or who even feel hostility, repetition may cause boredom or evoke the opposite effect, such as irritation, rejection, or even resentment. "They're (or, He is) saying the same thing again," and can even produce the opposite effect. This applies not only to politics, but also to everyday life.
Popular politicians understand well the ambivalent effects of repetition. A politician does not need to gain support from every voter; securing just enough support to win an election is sufficient for success. Moreover, even if they lose support from certain groups, they may still gain favor from others by criticizing or ignoring those groups, especially if the target of criticism is already disliked by the audience being addressed.
Donald Trump keenly recognized this aspect of human psychology and social division. By strategically exploiting the effects of repetition, he was able to build a solid base of support and ultimately win the presidency.
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