To advocate unsuccessfully what he wants seems to him more futile than to advocate successfully what he does not want. But if his wants, other than personal success, are strong and definite, there will be no satisfaction to his sense of power unless those wants are satisfied, and to change his objects for the sake of success will seem to him an act of apostasy which might be described as worshipping Satan.
Source: Power, 1938.
More info.: https://russell-j.com/beginner/POWER17_030.HTM